Understanding Search Engine Optimization: How Google Search Operates and Key Factors for Boosting Rankings
What is SEO and how it works
What are major SEO ranking factors and how they work
What is technical SEO and why it is important
Hi there!
My name is Mykhailo, and I am a versatile SEO expert with over 6 years of experience. With extensive experience as a full-stack SEO specialist, I have a deep understanding of all facets of search engine optimization.
In this course, I will explain how Google operates and why it necessitates specific kinds of website optimization, helping you understand SEO as a complex process.
Course Overview
This course provides a solid foundation that will always be beneficial, enabling you to build your SEO skills. It goes beyond the basics and covers everything that truly matters in the world of SEO, using simple language to ensure understanding. We will explore what SEO involves, how it functions, and gain an overview of search engines. Additionally, we will delve into the typical categorization of SEO into technical, on-page, and off-page aspects.
Ranking Factors
We will analyze the inner workings of ranking factors and their impact on search engine rankings. Emphasis will be placed on distinguishing between major and minor factors, exploring their relative importance.
I will explain in detail five major ranking factors: content and its quality, backlinks, optimization for mobile devices, user behavior, and time.
SEO Career
I will discuss the best time to start your journey in SEO, whether in a company or as a self-employed professional.
I sincerely hope you find great value in this course and discover new insights!
Who this course is for:
Anyone looking to gain a comprehensive understanding of SEO.
Online business owners interested in learning about potential time and financial investments in SEO.
Beginners and intermediate SEO specialists seeking to fill knowledge gaps or expand their expertise.
Marketing and social media professionals who want to understand SEO and integrate it with their skills.
SEO freelancers aiming to enhance their knowledge and improve their services.
Entrepreneurs and startups wanting to leverage SEO to boost their online presence and attract more customers.